How Dara Is Building a Wine Culture in Amman
A mere decade ago, shopping for a bottle of wine in Amman was a frustrating, uninspiring experience. The only option was to stop by one of the city’s scattered liquor stores, small shops with green facades and dim interiors, where bottles were placed haphazardly, often without proper storage or temperature control. The selection was nearly identical from one shop to another, limited to a narrow range of low-end imported and local wines, typically brought in as an afterthought alongside a broader focus on spirits. Even delivery felt improvised: a quick phone call to the nearest shop, hoping the owner could send a few bottles over on their way home.
Fast forward to 2024, and the landscape has evolved. A handful of websites and apps now offer wine delivery in Jordan, making access more convenient than ever before. This shift reflects a broader transformation in how wine is perceived and enjoyed in the city: one that has been steadily unfolding over the past decade. Read more about how wine culture in Amman has evolved. But Dara Wine was never intended to simply streamline the act of buying wine online in Amman. Its ambition goes further, to build a genuine wine culture and reshape the city’s relationship with wine.
Building that culture meant first solving what Amman had always lacked: access to quality wines that are thoughtfully selected and fairly priced.
Obsession with Quality and Selection
The founders of Dara set out to create what they themselves couldn’t find - a destination dedicated to wine, where customers could explore a wide and carefully curated selection, from everyday bottles to distinctive labels from family-owned producers. To achieve this, they travel extensively, sourcing directly from wineries around the world and building a portfolio that balances variety, quality, and value.
By working closely with producers, Dara ensures that each wine is intentionally chosen, properly stored, and offered at competitive prices, even within the constraints of Jordan’s high duties and taxes. Whether shopping in-store or online, customers are met with a reliable, well-curated selection designed to suit both casual drinkers and those with more refined palates.
A New Kind of Wine Shop
Dara is not simply a shop or a website; it is built to be an information hub and a place of community. We strive to open windows into wine regions, introducing consumers to the people behind our unique wines with a retail location, online store, tasting room, and restaurant.
A great wine shop doesn’t only sell wine but rather expands the notion of where wine fits into our lives. With our wine tastings, classes, dining experience, and events we are facilitating a thriving community, paving the way for a new kind of wine culture.
This is why our shop also functions as our restaurant’s wine list: Dara Dining by Sara Aqel. You can select any wine and drink it in the restaurant, at retail price, with no additional fees or markups. We do not even charge corkage fees. This policy was created to ensure that our guests can explore a formidable selection with ease and confidence, in a beautiful space at the lowest price possible.
We also regularly host wine & spirit-tasting classes and events where guests can build their knowledge and commune with fellow enthusiasts. These events are designed to be educational and enjoyable, providing a social atmosphere where guests can discover new favorites and deepen their appreciation for the art of winemaking and distilling.
It's All About The People!
Whether you’re joining us to go or taking your bottle to dine in our restaurant, the team of trained sommeliers at Dara is always ready to guide you through our offering, telling you stories about the wine’s sense of place and the people behind each bottle.
Our friendly and professional team is dedicated to providing a seamless joyful experience from the moment you walk through our doors. We offer expert advice, tastings, and pairing suggestions to ensure you leave with the perfect bottle every time. Our commitment to excellence extends beyond our shop, with an informative website and reliable delivery service that brings your favorite wines and spirits directly to your doorstep.
Convenient Online Shopping and Fast Delivery
You can’t build a culture without access and a digital footprint in this day and age. Dara’s website, www.dara.jo, makes it easy to browse the collection and place an order, with detailed information on vintage, grape varieties, and tasting notes. Free same-day delivery is available within Amman for orders above 25 JOD, alongside nationwide delivery across Jordan. Customers can also select a preferred delivery time slot, ensuring a seamless experience from selection to doorstep, without compromising on storage or quality.
Join us at Dara, online or in-store, and become part of Amman’s new wine culture.
FAQs
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What are your delivery hours?
Delivery is available daily from 1 PM to 10 PM. -
How do I select a delivery time slot?
During checkout, you can choose from convenient 2-hour delivery windows: 12–2 PM, 2–4 PM, 4–6 PM, 6–8 PM, and 8–10 PM. -
Do you offer in-store pick up?
Yes, in-store pick up is available. -
What payment methods do you accept?
We accept online payments via credit card or CliQ, as well as cash or card on delivery. -
Is there a delivery fee?
Delivery is free for orders above 25 JOD. For orders below 25 JOD, a 3 JOD delivery fee applies.
